About Katie Urbain

Katie has covered all her bases in the marketing world; from product development, project management, book editing, copy writing, brand creation and management, P.R., catalog marketing, digital marketing and finally social media marketing. Strategy and daily community management are Katie's specialty in social media, creating real relationships with people, while firmly ignoring the hype. Katie believes heavily in brainstorming to see things from every perspective possible and enjoys working tirelessly to make sure products are the best they can be for the end-user. Great marketing can't save a horrible product or service, and a great product can't survive horrible marketing. Get to know Katie on Twitter @kurbain

Achieving Local Social Success

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A Reminder for Geographically Dependent Business Owners: You are a different beast than national brands, so you have to run your Facebook Page accordingly. Feel free to get ideas from what Coca-Cola or other national brands do, but do not expect the same results, or measure your success by the same standards.  And be sure [...]

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