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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

February 21, 2012 By Cheryl Burgess Leave a Comment

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Facebook, Google+, LinkedIn, Myspace, Social Networks, Tumblr, Twitter

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

How to Sell Your Services At A Much Higher Price

February 14, 2012 By Tommy Walker 5 Comments

Do you work with clients? If so, tell me if this sounds familiar… You work with a single client for a while and you realize you need more money. The problem is, you haven’t increased your rates for quite some time, so asking for more money is a very difficult conversation to approach. If you’d [...]

Filed Under: Blog, Brands, Business, Contributors, Tommy Walker Tagged With: Business, Marketing, Pricing, Services, Strategy

Who Owns the Account? – Navigating the Minefield of Social Ownership

February 8, 2012 By Jonathan Barrick 3 Comments

When your job responsibilities include engaging in social media, are the contacts you make truly yours, or do they belong to the company? It’s a divisive topic for companies who engage in social communications. If you put an employee in the position of representing your brand in social media channels, what happens with that [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Reputation Management, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketing, b2c marketing, Best Practices, brand marketing, Brands, Business, Digital Marketing, Facebook, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Strategy, Tips, Twitter

The Big, Bold Benefits of Blogging for Business

January 25, 2012 By Jonathan Barrick 4 Comments

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active. After all, these are easily the most talked-about social networks right now, and are poised to [...]