General

Brands Under Pressure: The Brand Lives in the Employees’ Voice

May 14, 2012 By Cheryl Burgess 1 Comment

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity. From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to [...]

Filed Under: Brands, Cheryl Burgess, General Tagged With: Advertising, Brands, Business, Marketing

The Twitter Hashtag is the New Neon Sign

April 18, 2012 By Mark Burgess 1 Comment

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]

Filed Under: Blog, Contributors, General, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips, Social Networks, Twitter

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

Who Owns the Account? – Navigating the Minefield of Social Ownership

February 8, 2012 By Jonathan Barrick 3 Comments

When your job responsibilities include engaging in social media, are the contacts you make truly yours, or do they belong to the company? It’s a divisive topic for companies who engage in social communications. If you put an employee in the position of representing your brand in social media channels, what happens with that [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Reputation Management, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketing, b2c marketing, Best Practices, brand marketing, Brands, Business, Digital Marketing, Facebook, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Strategy, Tips, Twitter

The Big, Bold Benefits of Blogging for Business

January 25, 2012 By Jonathan Barrick 4 Comments

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active. After all, these are easily the most talked-about social networks right now, and are poised to [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Social Media, Social Media Marketing Strategy, Social Networks Tagged With: Advertising, b2b marketing, b2c marketing, blogging, Blogs, brand marketing, Brands, Business, Content, Digital Marketing, Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

The January Social Checklist – 9 simple things you need to do NOW for 2012

January 9, 2012 By Jonathan Barrick 6 Comments

2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online. 2012 is undoubtedly poised [...]