2012 Social Media Business Trends

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As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start [...]

How to Ignite Your Business with Twitter

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  Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your business. A game-changer, Twitter offers you the ability to strategically build and leverage your [...]

How Ready is Your Company to be Social?

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Companies are spending more money than ever on social media. eMarketer estimates that U.S. social media spend will exceed $3  billion for 2011, a 55% increase over last year. Even large brands like Coca-Cola cut their traditional ad spend by 6.6% to move that budget over to social media in 2011. I understand that a [...]

7 Tips to a More Productive Blog

7 Tips to Productive Blog

There are few things that sadden me more online than seeing a blog that had so much potential turn into a desolate space. When I thumb through the archives of these digital graveyards, I can see they came out strong, but it must have hit them that to blog is hard work, and they just [...]

The DNA of a #SocialMedia Expert

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“There ain’t such thing as a social media expert!” is probably the first thing you thought after reading this headline right? I fully agree! It will take years still before we can really talk about experts in social media. However I am intrigued about what the DNA will be of these people. What will be [...]

3 Essential Twitter Chats for Business

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Twitter Chats let you get info, insight, and real-time interaction with the brightest minds in the Social Media universe. Twitter chats are an invaluable source of insight, discussion, and debate. If you’ve never participated in one, they can be quite overwhelming! The stream of tweets in a Twitter Chat is actually more like a class-5 [...]

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