Reach | Engage | Move
Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing, and information marketing is thenew currency on the Internet. The challenge is how to translate your information into products with high perceived value. It’s indicative that every business [...]
The other day a friend of mine in the “Entertainment” industry asked me to “follow” them on Twitter. Curiously, I took a peek at the profile. At first glance I noticed how this person was only following a handful of people and then, that they were only broadcasting information about what THEY were doing [...]
It’s what the chicken does that makes us ponder his motivation. We see noble young men helping old ladies do this in the movies. Crossing the street and getting to the other side is a normal part of an urban existence and also has some amazing parallels to the risks and rewards of the entrepreneur. [...]
Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. There are many useful features that will work for your personal brand now and, coming soon, for your small business. But it is important to catch the new wave now. Google’s analysis of the [...]
What if we all lived in the virtual world and the real world didn’t exist? Who would you be if all you were was your online presence? Contrary to popular belief, your online activity reflects who you are: only you can control your behavior and interaction and tailor it according to what situation you’re in [...]
Google+ or Google-? 20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report “CMOs must [...]
The traditional sales model becomes one large flow chart of canned responses. When I began to spread my wings as an entrepreneur in the late nineties it was nearly a form of heresy to change the process of a traditional sales model. It became one large flow chart of canned responses. Master your elevator pitch and [...]
This tip will be really quick. If you use (and love) delicious like I do, then this tip will be good for you. And if you don’t use delicious, maybe this will help you start. Instead of just going to delicious.com you can find topics by adding tags to the URL. So if I [...]
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