Blog

Do the Math to Calculate the ROI of Business Blogs

March 20, 2012 By Cheryl Burgess 1 Comment

$do-the-math$

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Budgets are tighter, goals are higher and the lingering economic [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Digital Marketing, Social Media, Social Media Marketing Strategy, Social Media Quick tips Tagged With: Digital Marketing, Social Media, Social Media Marketing Strategy, social media quick tips

Overpriced: Are you worth what you charge?

March 19, 2012 By Joshua Garity 4 Comments

To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Joshua Garity, Leadership Tagged With: Advertising, Business, Marketing, Rates, Sales

In The Social Media And Digital World, Brands Can’t Take A Sick Day

February 23, 2012 By Steve Olenski 7 Comments

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Social Media, Social Media Marketing Strategy, Steve Olenski Tagged With: Advertising, b2c marketing, Best Practices, brand management, brand managers, brand marketers, brand marketing, Social Media Marketing, Social Networks, steve olenski

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

February 21, 2012 By Cheryl Burgess 4 Comments

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Facebook, Google+, LinkedIn, Myspace, Social Networks, Tumblr, Twitter

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]