Business

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

Internet Marketing Tips for Your Boring Business

April 25, 2012 By Brad Shorr 8 Comments

We can’t all see World Series tickets, so how do you hit marketing home runs when you’re in an ordinary business? How do you make “dull” interesting? How do you get prospects excited enough to explore your offering, reach out for more information, and buy something? These are questions I’ve had a lot of experience [...]

Filed Under: Blog, Brad Shorr, Business

3 Things Every Elevator Pitch Needs

April 19, 2012 By Susie Parker 7 Comments

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Social Media, Social Media Marketing Strategy, Start-Ups, Susie Parker Tagged With: Best Practices, branding, Business, connection, elevator pitch, Marketing, Networking, profits, Sales, start-up

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, SEO/SEM, Social Media, Social Media Marketing Strategy Tagged With: Advertising, Business, Customers, Marketing, Social Media, Web Design, Website Conversion

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

How Women Can Advance as Business Leaders

April 5, 2012 By Anne Deeter Gallaher Leave a Comment

Sandra Day O'Connor is a member of the Wall Street Journal Women in the Economy Task Force.

Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Entrepreneur, Leadership, Relationship Mgmt, Reputation Management Tagged With: @annedgallaher, Anne Deeter Gallaher, Deeter Gallaher Group, Entrepreneurs, Ford Motor Company, Leadership, Wall Street Journal Women in the Economy, women in business

Small Firms: Brand Your Methodolgy

April 2, 2012 By Brad Shorr Leave a Comment

The word "branding" burned into a piece of wood.

How to Turn Your Small Business into a Crowdshifter Small and midsize companies do great things for their customers every day — things that result from great processes and innovative approaches. But opportunities are lost because small and midsize companies tend not to think in terms of “process”, and while they do recognize their own [...]

Filed Under: Blog, Business, Entrepreneur

How Pinterest Will Play A Major Role in the App Discovery World

March 27, 2012 By Hillel Fuld 1 Comment

I have a problem. I don’t learn from my mistakes. Let me explain. When Twitter launched and people started telling me I need to get on this new micro blogging platform, I, like many others said “Another Facebook but shorter? Why do I need to update my status in two places?” I was wrong. Follow [...]