Business

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

How to Sell Your Services At A Much Higher Price

February 14, 2012 By Tommy Walker 5 Comments

Do you work with clients? If so, tell me if this sounds familiar… You work with a single client for a while and you realize you need more money. The problem is, you haven’t increased your rates for quite some time, so asking for more money is a very difficult conversation to approach. If you’d [...]

Filed Under: Blog, Brands, Business, Contributors, Tommy Walker Tagged With: Business, Marketing, Pricing, Services, Strategy

Who Owns the Account? – Navigating the Minefield of Social Ownership

February 8, 2012 By Jonathan Barrick 3 Comments

When your job responsibilities include engaging in social media, are the contacts you make truly yours, or do they belong to the company? It’s a divisive topic for companies who engage in social communications. If you put an employee in the position of representing your brand in social media channels, what happens with that [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Reputation Management, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketing, b2c marketing, Best Practices, brand marketing, Brands, Business, Digital Marketing, Facebook, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Strategy, Tips, Twitter

The Big, Bold Benefits of Blogging for Business

January 25, 2012 By Jonathan Barrick 4 Comments

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active. After all, these are easily the most talked-about social networks right now, and are poised to [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Social Media, Social Media Marketing Strategy, Social Networks Tagged With: Advertising, b2b marketing, b2c marketing, blogging, Blogs, brand marketing, Brands, Business, Content, Digital Marketing, Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

Even Though It’s Called B2B, There’s Still A “C” On The Other End

January 11, 2012 By Steve Olenski 5 Comments

Sometimes common sense is all that’s needed… here’s a classic example that should resonate with all B2B marketing folks the world over. True story… I was working at an ad agency (not my current one) and was in an initial client meeting with a man that sold cleaning equipment to businesses. He was lamenting that [...]

Filed Under: Blog, Business, Steve Olenski Tagged With: b2b marketers, b2b marketing, b2c marketers, b2c marketing, Business, business to business marketing, business to consumer marketing, Marketing, star group, steve olenski

The January Social Checklist – 9 simple things you need to do NOW for 2012

January 9, 2012 By Jonathan Barrick 6 Comments

2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online. 2012 is undoubtedly poised [...]

Filed Under: Brands, Business, Digital Marketing, General, Interactive Media, Jonathan Barrick, Social Media, Social Media Marketing Strategy, Social Networks, Tech Tagged With: Advice, Best Practices, brand marketing, Brands, Business, Facebook, Google, Interactive Media, Linkedin, Marketing, Online Marketing, Social, Social Media, Social Media Marketing, Social Networks, Strategy, Tips, Twitter

What 15 years as a stay-at-home mom taught me about entrepreneurship

January 4, 2012 By Anne Deeter Gallaher 11 Comments

New days. Fresh starts. 2012 will be full of them, and I’m committed to finding new “blue oceans” to explore for our clients—leaders in the energy, engineering, financial, pension, and commercial real estate industries. Not too long ago, however, my clients were my children (pictured at left). Not only did they not pay me for [...]

Filed Under: Anne Deeter Gallaher, Blog, Entrepreneur, Leadership, Social Media, Twitter Tagged With: @annedgallaher, Anne Deeter Gallaher, Deeter Gallaher Group, Entrepreneurs, Leadership, Social Media

The Twitterized Classroom – Bringing ‘social’ in to the curriculum

December 1, 2011 By Jonathan Barrick 2 Comments

I recently taught a Marketing Strategies class at my alma mater, Georgian College, for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. Hence, a great deal of time was spent [...]

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Facebook Breaks the Marketing Sound Barrier for Small Business

November 30, 2011 By Mark Burgess 7 Comments

How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds by [...]