Customer Service

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

13 Ways to Reach Your Audience on Social Media

November 1, 2011 By Anne Deeter Gallaher 10 Comments

Masters of their audience: Dan Christ, Director of Audience Engagement for The Patriot-News, and Mark Schaefer, author, blogger, speaker, and social media consultant.

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Customer Service, Customer Service, Facebook, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Twitter, Youtube Tagged With: Anne Deeter Gallaher, Brands, Customer Service, I-SCMA, Twitter

How Ready is Your Company to be Social?

September 1, 2011 By Harrison Painter 6 Comments

Companies are spending more money than ever on social media. eMarketer estimates that U.S. social media spend will exceed $3 billion for 2011, a 55% increase over last year. Even large brands like Coca-Cola cut their traditional ad spend by 6.6% to move that budget over to social media in 2011. I understand that a [...]

Filed Under: Advertising, Brands, Business, Contributors, Customer Service, Customer Service, Digital Marketing, General, Harrison Painter, Interactive Media, Social Media, Social Media Marketing Strategy

I Can’t stand “I Can’t”

August 19, 2011 By Daniel Newman 2 Comments

Just yesterday, while waiting to catch a flight to beautiful Austin, Texas, I walk into an airport store to pick up a bottle of water. The store offered two sizes of water bottle, expensive, and really expensive. Ok, seriously, it was a small bottle for $2.69 and large one for $3.39. I pick up a [...]