Entrepreneur

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

3 Things Every Elevator Pitch Needs

April 19, 2012 By Susie Parker 7 Comments

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Social Media, Social Media Marketing Strategy, Start-Ups, Susie Parker Tagged With: Best Practices, branding, Business, connection, elevator pitch, Marketing, Networking, profits, Sales, start-up

How Women Can Advance as Business Leaders

April 5, 2012 By Anne Deeter Gallaher Leave a Comment

Sandra Day O'Connor is a member of the Wall Street Journal Women in the Economy Task Force.

Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Entrepreneur, Leadership, Relationship Mgmt, Reputation Management Tagged With: @annedgallaher, Anne Deeter Gallaher, Deeter Gallaher Group, Entrepreneurs, Ford Motor Company, Leadership, Wall Street Journal Women in the Economy, women in business

Small Firms: Brand Your Methodolgy

April 2, 2012 By Brad Shorr Leave a Comment

The word "branding" burned into a piece of wood.

How to Turn Your Small Business into a Crowdshifter Small and midsize companies do great things for their customers every day — things that result from great processes and innovative approaches. But opportunities are lost because small and midsize companies tend not to think in terms of “process”, and while they do recognize their own [...]

Filed Under: Blog, Business, Entrepreneur

Overpriced: Are you worth what you charge?

March 19, 2012 By Joshua Garity 4 Comments

To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Joshua Garity, Leadership Tagged With: Advertising, Business, Marketing, Rates, Sales

What 15 years as a stay-at-home mom taught me about entrepreneurship

January 4, 2012 By Anne Deeter Gallaher 12 Comments

New days. Fresh starts. 2012 will be full of them, and I’m committed to finding new “blue oceans” to explore for our clients—leaders in the energy, engineering, financial, pension, and commercial real estate industries. Not too long ago, however, my clients were my children (pictured at left). Not only did they not pay me for [...]

Filed Under: Anne Deeter Gallaher, Blog, Entrepreneur, Leadership, Social Media, Twitter Tagged With: @annedgallaher, Anne Deeter Gallaher, Deeter Gallaher Group, Entrepreneurs, Leadership, Social Media

Do you Blamestorm? Stop Blaming – Start Doing

October 4, 2011 By Daniel Newman 4 Comments

Outside my office I have an 8.5 x 11 copy of Spirit Lexicon (Online Dictionary) entry no 1,210. The word: “Blamestorming” Spirit Lexicon has “blamestorming” defined as; 1. Business meeting that devolves into finding fault for projects gone wrong rather than looking for successful results. 2. A discussion between colleagues involving major finger pointing. Its usage example reads [...]

Filed Under: Blog, Business, Contributors, Daniel Newman, Digital Marketing, Entrepreneur, Leadership, Social Media Tagged With: Business, Excuses, Leadership, Productivity

The Entrepreneur and the Co-Laborers

September 5, 2011 By Anne Deeter Gallaher 5 Comments

Deeter Gallaher Group employees Marisa Corser and Andrew Dymski.

Veteran entrepreneur and author of Great Again: Revitalizing America’s Entrepreneurial Leadership, Henry R. Nothhaft (@Great_Again), writes “100% of net job growth in the U.S. comes from entrepreneurial start-ups, as a Kauffman Foundation report documented in 2010” and “When it comes to U.S. job growth, start-up companies aren’t everything. They’re the only thing.” (The Wall Street [...]