Business

Use Email Marketing And Social Media As Part Of An Integrated Marketing Strategy

October 3, 2011 By Steve Olenski 2 Comments

Businesses that combine email marketing with social media marketing are more successful with their integrated marketing campaigns than those who use email alone. That was the conclusion gleaned from a study conducted by email marketing provider Constant Contact and absolutely came as no surprise to me because I am huge believer in the fact that [...]

Filed Under: Advertising, Blog, Business, Contributors, Digital Marketing, Email, Interactive Media, Social Media, Steve Olenski Tagged With: Business, Email Marketing, Social Media, Strategy

How to Get Ahead on Social Media (Minus the Buzz Words)

September 30, 2011 By Hillel Fuld 1 Comment

I attended a presentation the other day given by someone who I think might be the only individual on the planet deserving of the title “social media expert”. I am referring to Gary Vaynerchuk. If you are not familiar, you can read about him here, order his fantastic books here, or read my interview with him here. So [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Hillel Fuld, Interactive Media, Social Media Tagged With: Business, google plus secrets, google+ secrets, google+ social media, google+ twitter, Marketing, Social Media, social media secrets

5 Leadership Lessons You Can Only Get From Experience

September 7, 2011 By Daniel Newman Leave a Comment

There’s an age old debate about whether or not leaders can be made, or if you have to be born that way. Nevertheless, every year, countless professionals of all experience levels and all walks of life decide to invest in themselves to hopefully become the next great leader. There are a plethora of degrees, certificates, specializations, [...]

Filed Under: Blog, Business, Contributors, Daniel Newman, Leadership Tagged With: Business, Leadership, Learning

Social Media ROI – A Book Review

September 6, 2011 By Jonathan Barrick 3 Comments

You can only go on for so long with a social communications program in a business before you absolutely need to quantify the results of your actions. If not because your CEO or CFO is demanding it, then at least to prove to yourself that what you’re doing is actually accomplishing something. And by ‘something’, [...]

Filed Under: Blog, Business, Digital Marketing, Interactive Media, Jonathan Barrick, Social Media, Social Networks Tagged With: Best Practices, Books, Business, Interactive Media, Marketing, Olivier Blanchard, Online Marketing, ROI, Social Media, Social Networks

The Entrepreneur and the Co-Laborers

September 5, 2011 By Anne Deeter Gallaher 5 Comments

Deeter Gallaher Group employees Marisa Corser and Andrew Dymski.

Veteran entrepreneur and author of Great Again: Revitalizing America’s Entrepreneurial Leadership, Henry R. Nothhaft (@Great_Again), writes “100% of net job growth in the U.S. comes from entrepreneurial start-ups, as a Kauffman Foundation report documented in 2010” and “When it comes to U.S. job growth, start-up companies aren’t everything. They’re the only thing.” (The Wall Street [...]

Filed Under: Anne Deeter Gallaher, Blog, Entrepreneur, Relationship Mgmt Tagged With: Deeter Gallaher Group, Entrepreneurs, Gallaher Landscaping, Great Again, Labor Day

How Ready is Your Company to be Social?

September 1, 2011 By Harrison Painter 6 Comments

Companies are spending more money than ever on social media. eMarketer estimates that U.S. social media spend will exceed $3 billion for 2011, a 55% increase over last year. Even large brands like Coca-Cola cut their traditional ad spend by 6.6% to move that budget over to social media in 2011. I understand that a [...]

Filed Under: Advertising, Brands, Business, Contributors, Customer Service, Customer Service, Digital Marketing, General, Harrison Painter, Interactive Media, Social Media, Social Media Marketing Strategy

Starting in Social Media? The 5 P’s of a Perfect Program.

August 29, 2011 By Taryn Erickson 2 Comments

So you are new in this Social Media revolution. You may or may not have been an innovator or early adapter – or perhaps you are still cautiously implementing Social Media into your business. This article isn’t going to convince you WHY to use Social Media, but rather teach you HOW to best use it. Create your Perfect Program [...]