Contributors

Are Brands Wielding More Influence In Social Media Than We Thought?

May 17, 2012 By Steve Olenski Leave a Comment

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers [...]

Filed Under: Blog, Brands, Social Networks, Steve Olenski Tagged With: Advertising, brand marketers, brand marketing, Brands, Facebook, Google, Social Media, Social Media Marketing, Social Networks, steve olenski, Twitter

Brands Under Pressure: The Brand Lives in the Employees’ Voice

May 14, 2012 By Cheryl Burgess 1 Comment

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity. From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to [...]

Filed Under: Brands, Cheryl Burgess, General Tagged With: Advertising, Brands, Business, Marketing

Men Are From Google+, Women Are From Pinterest

May 1, 2012 By Steve Olenski 1 Comment

The infographic below, which I first saw on Mashable, was created by Online MBA. It’s got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms. That’s amazing… it truly is. Wonder how many are still out there who still [...]

Filed Under: Blog, Social Media, Steve Olenski Tagged With: Google, google plus, Pinterest, social media demographics, social media marketers, Social Media Marketing, steve olenski

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

Internet Marketing Tips for Your Boring Business

April 25, 2012 By Brad Shorr 8 Comments

We can’t all see World Series tickets, so how do you hit marketing home runs when you’re in an ordinary business? How do you make “dull” interesting? How do you get prospects excited enough to explore your offering, reach out for more information, and buy something? These are questions I’ve had a lot of experience [...]

Filed Under: Blog, Brad Shorr, Business

3 Things Every Elevator Pitch Needs

April 19, 2012 By Susie Parker 7 Comments

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Social Media, Social Media Marketing Strategy, Start-Ups, Susie Parker Tagged With: Best Practices, branding, Business, connection, elevator pitch, Marketing, Networking, profits, Sales, start-up

The Twitter Hashtag is the New Neon Sign

April 18, 2012 By Mark Burgess 1 Comment

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]

Filed Under: Blog, Contributors, General, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips, Social Networks, Twitter

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]