What 15 years as a stay-at-home mom taught me about entrepreneurship

aaronjoshuabenj

New days. Fresh starts. 2012 will be full of them, and I’m committed to finding new “blue oceans” to explore for our clients—leaders in the energy, engineering, financial, pension, and commercial real estate industries. Not too long ago, however, my clients were my children (pictured at left). Not only did they not pay me for [...]

13 Ways to Reach Your Audience on Social Media

Masters of their audience: Dan Christ, Director of Audience Engagement for The Patriot-News, and Mark Schaefer,  author, blogger, speaker, and social media consultant.

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]

The Entrepreneur and the Co-Laborers

Deeter Gallaher Group employees Marisa Corser and Andrew Dymski.

Veteran entrepreneur and author of Great Again: Revitalizing America’s Entrepreneurial Leadership, Henry R. Nothhaft (@Great_Again), writes “100% of net job growth in the U.S. comes from entrepreneurial start-ups, as a Kauffman Foundation report documented in 2010” and “When it comes to U.S. job growth, start-up companies aren’t everything. They’re the only thing.” (The Wall Street [...]

Social Media and the CFO

CFO_SM

“Strategy is all about how to deploy scarce resources.”  – Dale Evans, CFO, The Scotts Miracle-Gro Company CFOs are thinking about how to create shareholder value and shore up the bottom line. Your job is to explain how social media will help achieve both goals via better communication, investor relations, smart marketing investments, better returns, [...]

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