3 Ways to Optimize Brand Equity and Monetize Your Assets

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  Is PR mutually exclusive? I don’t think it is. Every day I see businesses, advertisers and manufacturers’ wanting to use the content or intellectual property of others but not wanting to pay for it. This is the wrong way to approach promoting your business or brand. The solution in utilizing the equity your brand [...]

Social Media in Business: A real life case study

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Understanding social media and its impact in today’s business is mission critical, I believe.  As my daily in-house tasks grow and my time becomes more valuable, I couldn’t see possibly see how this ‘social’ medium could benefit me. I was clearly missing something. Here’s how.  I’ve had an on-going struggle with a AT&T that was [...]

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