Reach | Engage | Move
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]
Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. Recorded Future sees ahead “By applying temporal analytics to [...]
As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start [...]
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your business. A game-changer, Twitter offers you the ability to strategically build and leverage your [...]
“Simply irresistible brands” What makes a brand irresistible? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. But, a brand is actually defined by a combination of factors. Like an iceberg, only a small piece [...]
Google+ or Google-? 20 Experts Voice Their Opinions The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Forrester’s advice to CMOs: “Elevate digital to the highest level of business strategy.” (source: Forrester Report “CMOs must [...]
Brands Search for the Glue in Social Media
You know the term sticky as memorable marketing that works. So powerful, it heightens brand loyalty and encourages your audience to act. Today, marketers realize expertise must extend beyond media advertising to create selling solutions that thrive in a social media world. In B2B marketing, before you can reach sticky-status your number one goal is to generate cost-effective, high-quality leads.
JamieCrager (35 comments)
jonbarrick (13 comments)
Wittlake (10 comments)
ckburgess (9 comments)
HarrisonPainter (9 comments)
Jamie Crager
Cheryl Burgess
Joshua Garity
Hillel Fuld
Brad Shorr
Brian Kolb
Jonathan Barrick
Lynn Ponder
Harrison Painter
Thomas Marzano
Anne Deeter Gallaher
Jessica Northey
Eric Tsai
Jason Barrett
Steve Olenski
Andy Ellwood
George Zaharoff
Admin
Daniel Newman
Katie Urbain
Manny Flores
Jill Clark
Tommy Walker
Wendi Moore-Buysse
Taryn Erickson
Mark Burgess
Scott Empringham
Follow & Connect