Reach | Engage | Move
If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]
Much has been written about Internet marketing strategies and how marketers can leverage techniques to get the desire outcome. What isn’t discussed enough, at least from my perspective, is the need to go beyond techniques, tools and analysis to get a long-term sustainable ROI (return on investment). To be success in Internet marketing, you [...]
You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then… Nothing happens. But what could go wrong? You did the things that the marketing “experts” said [...]
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded by messages, alerts, and [...]
Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing, and information marketing is thenew currency on the Internet. The challenge is how to translate your information into products with high perceived value. It’s indicative that every business [...]
As the dust begins to settle on the endless possibilities of social media, marketers are gearing up for the next wave of digital growth. From Google’s report on mobile is finally making an impact on search to how social media is used by 25% of the companies worldwide, I’ve always focused on opportunities that align [...]
Like many digital marketers, I consume and create large amount of content daily. Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. It’s relatively easy to create and publish content nowadays because technology has made it cost-effective and efficient. This isn’t the case when it comes to consuming [...]
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