Five Ways Twitter Imitates Real Life

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If I had a dime for every person who said to me “I don’t do Twitter. Why do I need to announce to the world what I am eating or when I go to the bathroom”? Now, I am not sure how or when Twitter got the reputation of being a service for pointless and [...]

How to Get Ahead on Social Media (Minus the Buzz Words)

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I attended a presentation the other day given by someone who I think might be the only individual on the planet deserving of the title “social media expert”. I am referring to Gary Vaynerchuk. If you are not familiar, you can read about him here, order his fantastic books here, or read my interview with him here. So [...]

How to Spot a Social Media Faker on Twitter in Ten Seconds

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As time goes by and I spend more time on Twitter, two things seem to be happening. On the one hand, I am finding that the number of great people and amazing relationships I build on a daily basis, is only growing. As more people join Twitter and the micro blogging service hits the mainstream, [...]

10 Modern Dilemmas Twitter Presents on a Daily Basis

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Twitter, with all its shortcomings, is truly a revolutionary platform. Why do I say that? Not because of the the active role it played in the world’s most recent revolutions. I am also not saying it because of the major world events for which the news first broke on Twitter. I am talking from a personal [...]

Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years

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We are constantly reading about how fast mobile technology is progressing and how far we’ve come from the days depicted in the photo below. While it is true that the mobile phone has had a more significant effect on our lives than many other advancements the world has made, in simple terms I will say [...]

The Basic Ingredients of a Successful Mobile Advertising Campaign

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  By now, it is pretty much clear to all that mobile advertising is a beast of an industry.  According to many predictions, by 2015 mobile advertising in the U.S alone will surpass the $50 billion mark. In addition, anyone who is anyone in the world of mobile development has long since realized that mobile advertising is the most effective [...]

6 Blatant Lies You Are Being Sold about Social Media

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Someone has to seriously put an end to all this insanity. The problem with the Web in general is that everything is black and white. It is either great or terrible. This is true about so many industries. Take for example the mobile space. Every phone that comes out is either an “iPhone Killer” or [...]

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