Jonathan Barrick

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

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Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

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Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

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Who Owns the Account? – Navigating the Minefield of Social Ownership

February 8, 2012 By Jonathan Barrick 3 Comments

When your job responsibilities include engaging in social media, are the contacts you make truly yours, or do they belong to the company? It’s a divisive topic for companies who engage in social communications. If you put an employee in the position of representing your brand in social media channels, what happens with that [...]

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The Big, Bold Benefits of Blogging for Business

January 25, 2012 By Jonathan Barrick 4 Comments

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active. After all, these are easily the most talked-about social networks right now, and are poised to [...]

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The January Social Checklist – 9 simple things you need to do NOW for 2012

January 9, 2012 By Jonathan Barrick 6 Comments

2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online. 2012 is undoubtedly poised [...]

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The Twitterized Classroom – Bringing ‘social’ in to the curriculum

December 1, 2011 By Jonathan Barrick 2 Comments

I recently taught a Marketing Strategies class at my alma mater, Georgian College, for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. Hence, a great deal of time was spent [...]

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Social Strategies for Uncommon Businesses

November 4, 2011 By Jonathan Barrick 2 Comments

Finding the right path for your company in the world of social media isn’t as hard as you might think. Some companies have a very clear, obvious path in social media. Starbucks and Coca Cola, for example, had massive existing communities of fans who flocked to their social media platforms with very little prodding. For [...]