Joshua Garity

Overpriced: Are you worth what you charge?

March 19, 2012 By Joshua Garity 4 Comments

To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Joshua Garity, Leadership Tagged With: Advertising, Business, Marketing, Rates, Sales

5 Reasons You Need to Advertise While Business is Strong to Remain Successful

August 11, 2011 By Joshua Garity 4 Comments

When did increasing brand awareness become optional? I have noticed a consistent trend in small business advertising habits over the last ten years. Business owners feel the need to launch ad campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they typically respond, “it [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Interactive Media, Joshua Garity Tagged With: Advertising, Business, Marketing, Social Media

Grading Your Leads: Which Social Media Network Benefits Your Company?

August 3, 2011 By Joshua Garity 2 Comments

Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates Social Media lead generation. Lead Grade = (2Li+Tw – Fb) / .5TL. How did I determine this and, more importantly, what does it mean? A couple of weeks ago Jim Raffel wrote an article asking how he could quantify the [...]

Filed Under: Blog, Digital Marketing, Facebook, Interactive Media, Joshua Garity, LinkedIn, Social Media, Social Networks, Twitter Tagged With: Facebook, Linkedin, Social Media, Social Network, Twitter

Social Media is Forcing the Traditional Sales Model to Evolve

July 29, 2011 By Joshua Garity Leave a Comment

The traditional sales model becomes one large flow chart of canned responses. When I began to spread my wings as an entrepreneur in the late nineties it was nearly a form of heresy to change the process of a traditional sales model. It became one large flow chart of canned responses. Master your elevator pitch and [...]

Filed Under: Advertising, Blog, Brands, Contributors, Digital Marketing, Interactive Media, Joshua Garity, Social Media Tagged With: Advertising, Business Model, Sales, Social Media

3 Steps to Future Proof Your Business

July 18, 2011 By Joshua Garity 2 Comments

At the start of each year I take a few days to review the state of my business. How did my core services perform compared to previous years? Can I determine a trend in the industry, or client requests, that I should adjust to? With as little as 15 minutes you can start your new [...]