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The Twitter Hashtag is the New Neon Sign

April 18, 2012 By 1 Comment
neon

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media.  Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]

Filed Under: Blog, Contributors, General, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips, Social Networks, Twitter

Are the Content Needs of Your Audience Caught in Your Blind Spot?

March 14, 2012 By 1 Comment
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I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver prepares to change lanes, Mayhem reassures her through [...]

Filed Under: Blog, Contributors, Digital Marketing, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips

Join the Google+ Revolution Now

January 31, 2012 By 4 Comments
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By the end of 2012, analysts predict that Google+ will reach 400 million users.  In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network.  Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network?  While Google+ is still just a [...]

Filed Under: Blog, Contributors, General, Google+, Mark Burgess, Social Networks

Out with the Old (Marketing) And In With the New

December 27, 2011 By 4 Comments
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The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. An outbound marketing strategy is based on the hope that mass messages will resonate with prospects. “This traditional, one-way marketing doesn’t [...]

Filed Under: Blog, Contributors, Digital Marketing, General, Mark Burgess, Social Media, Social Networks

Facebook Breaks the Marketing Sound Barrier for Small Business

November 30, 2011 By 7 Comments
email-vs-social-media

  How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds by [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Facebook, Mark Burgess, Social Media, Social Networks Tagged With: , , ,

Getting Your Small Business Ready for Google+

August 1, 2011 By 1 Comment
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Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  There are many useful features that will work for your personal brand now and, coming soon, for your small business.  But it is important to catch the new wave now. Google’s analysis of the [...]

Filed Under: Blog, Contributors, Google+, Interactive Media, Mark Burgess, Social Networks Tagged With: ,
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