Steve Olenski

Are Brands Wielding More Influence In Social Media Than We Thought?

May 17, 2012 By Steve Olenski Leave a Comment

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers [...]

Filed Under: Blog, Brands, Social Networks, Steve Olenski Tagged With: Advertising, brand marketers, brand marketing, Brands, Facebook, Google, Social Media, Social Media Marketing, Social Networks, steve olenski, Twitter

Men Are From Google+, Women Are From Pinterest

May 1, 2012 By Steve Olenski 1 Comment

The infographic below, which I first saw on Mashable, was created by Online MBA. It’s got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms. That’s amazing… it truly is. Wonder how many are still out there who still [...]

Filed Under: Blog, Social Media, Steve Olenski Tagged With: Google, google plus, Pinterest, social media demographics, social media marketers, Social Media Marketing, steve olenski

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

March 29, 2012 By Steve Olenski Leave a Comment

In June of last year I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes… [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Steve Olenski Tagged With: Advertising, b2b marketing, Brands, Digital Marketing, Marketing, steve olenski

In The Social Media And Digital World, Brands Can’t Take A Sick Day

February 23, 2012 By Steve Olenski 7 Comments

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Social Media, Social Media Marketing Strategy, Steve Olenski Tagged With: Advertising, b2c marketing, Best Practices, brand management, brand managers, brand marketers, brand marketing, Social Media Marketing, Social Networks, steve olenski

Even Though It’s Called B2B, There’s Still A “C” On The Other End

January 11, 2012 By Steve Olenski 5 Comments

Sometimes common sense is all that’s needed… here’s a classic example that should resonate with all B2B marketing folks the world over. True story… I was working at an ad agency (not my current one) and was in an initial client meeting with a man that sold cleaning equipment to businesses. He was lamenting that [...]

Filed Under: Blog, Business, Steve Olenski Tagged With: b2b marketers, b2b marketing, b2c marketers, b2c marketing, Business, business to business marketing, business to consumer marketing, Marketing, star group, steve olenski

Brand Managers Who Want More Loyal Customers Need To Do This

January 6, 2012 By Steve Olenski 5 Comments

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals. This seemingly innocuous or harmless word can be very harmful and quite damaging to a brand’s long term success [...]

Filed Under: Blog, Brands, Steve Olenski Tagged With: b2b marketers, b2b marketing, b2c marketers, brand management, brand managers, brand marketers, brand marketing, consumer loyalty, customer loyalty, digital marketers, engagement marketing, product managers, product marketers, product marketing, star group, steve olenski

Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond

January 4, 2012 By Steve Olenski 3 Comments

It’s early January which means it’s time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012… and beyond. My friend Michael Brenner [...]