Digital Marketing

Are Brands Wielding More Influence In Social Media Than We Thought?

May 17, 2012 By Steve Olenski Leave a Comment

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers [...]

Filed Under: Blog, Brands, Social Networks, Steve Olenski Tagged With: Advertising, brand marketers, brand marketing, Brands, Facebook, Google, Social Media, Social Media Marketing, Social Networks, steve olenski, Twitter

Brands Under Pressure: The Brand Lives in the Employees’ Voice

May 14, 2012 By Cheryl Burgess 1 Comment

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity. From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to [...]

Filed Under: Brands, Cheryl Burgess, General Tagged With: Advertising, Brands, Business, Marketing

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

3 Things Every Elevator Pitch Needs

April 19, 2012 By Susie Parker 7 Comments

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Social Media, Social Media Marketing Strategy, Start-Ups, Susie Parker Tagged With: Best Practices, branding, Business, connection, elevator pitch, Marketing, Networking, profits, Sales, start-up

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, SEO/SEM, Social Media, Social Media Marketing Strategy Tagged With: Advertising, Business, Customers, Marketing, Social Media, Web Design, Website Conversion

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

How Women Can Advance as Business Leaders

April 5, 2012 By Anne Deeter Gallaher Leave a Comment

Sandra Day O'Connor is a member of the Wall Street Journal Women in the Economy Task Force.

Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, [...]