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Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, SEO/SEM, Social Media, Social Media Marketing Strategy Tagged With: Advertising, Business, Customers, Marketing, Social Media, Web Design, Website Conversion

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

March 29, 2012 By Steve Olenski Leave a Comment

In June of last year I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes… [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Steve Olenski Tagged With: Advertising, b2b marketing, Brands, Digital Marketing, Marketing, steve olenski

The Two Essential Elements for Online Marketing Success

March 22, 2012 By Eric Tsai Leave a Comment

Much has been written about Internet marketing strategies and how marketers can leverage techniques to get the desire outcome. What isn’t discussed enough, at least from my perspective, is the need to go beyond techniques, tools and analysis to get a long-term sustainable ROI (return on investment). To be success in Internet marketing, you [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media Tagged With: Business, Digital Marketing, Marketing, Social Media

In The Social Media And Digital World, Brands Can’t Take A Sick Day

February 23, 2012 By Steve Olenski 7 Comments

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Social Media, Social Media Marketing Strategy, Steve Olenski Tagged With: Advertising, b2c marketing, Best Practices, brand management, brand managers, brand marketers, brand marketing, Social Media Marketing, Social Networks, steve olenski

Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It

December 12, 2011 By Steve Olenski 1 Comment

“Women control the majority of purchasing decisions in a household and their influence is growing.” That’s just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer (B2C) marketers and [...]

Filed Under: Advertising, Blog, Brands, Steve Olenski Tagged With: Advertising, b2c marketing, b2c marketing strategy, Brands, Business, business to consumer marketers b2c marketers, business to consumer marketing, consumer product goods, CPG marketers, integrated marketing, integrated marketing communications, integrated marketing strategy, Marketing, marketing in retail, marketing integration, Online Marketing, Social Media, Social Media Marketing, Social Networks, the star group

10 Reasons Why You Are Not Getting The Results You Want Out Of Your Marketing

October 7, 2011 By Eric Tsai 3 Comments

You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then… Nothing happens. But what could go wrong? You did the things that the marketing “experts” said [...]

Filed Under: Advertising, Blog, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, Social Media Tagged With: Advertising, Business, Marketing, Social Media, Strategy

Use Email Marketing And Social Media As Part Of An Integrated Marketing Strategy

October 3, 2011 By Steve Olenski 2 Comments

Businesses that combine email marketing with social media marketing are more successful with their integrated marketing campaigns than those who use email alone. That was the conclusion gleaned from a study conducted by email marketing provider Constant Contact and absolutely came as no surprise to me because I am huge believer in the fact that [...]