Brands

Are Brands Wielding More Influence In Social Media Than We Thought?

May 17, 2012 By Steve Olenski Leave a Comment

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers [...]

Filed Under: Blog, Brands, Social Networks, Steve Olenski Tagged With: Advertising, brand marketers, brand marketing, Brands, Facebook, Google, Social Media, Social Media Marketing, Social Networks, steve olenski, Twitter

Brands Under Pressure: The Brand Lives in the Employees’ Voice

May 14, 2012 By Cheryl Burgess 1 Comment

Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals. Consumers demand a higher level of engagement that affords them a fulfilling, relevant experience anchored by the same common denominator—authenticity. From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to [...]

Filed Under: Brands, Cheryl Burgess, General Tagged With: Advertising, Brands, Business, Marketing

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, SEO/SEM, Social Media, Social Media Marketing Strategy Tagged With: Advertising, Business, Customers, Marketing, Social Media, Web Design, Website Conversion

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

March 29, 2012 By Steve Olenski Leave a Comment

In June of last year I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it. However, it appears some in the business to business marketing world assumed that ZMOT only applied to those in the business to consumer marketing world. Well, we all know what happens when one assumes… [...]

Filed Under: Advertising, Blog, Brands, Digital Marketing, Steve Olenski Tagged With: Advertising, b2b marketing, Brands, Digital Marketing, Marketing, steve olenski

The Two Essential Elements for Online Marketing Success

March 22, 2012 By Eric Tsai Leave a Comment

Much has been written about Internet marketing strategies and how marketers can leverage techniques to get the desire outcome. What isn’t discussed enough, at least from my perspective, is the need to go beyond techniques, tools and analysis to get a long-term sustainable ROI (return on investment). To be success in Internet marketing, you [...]