Customer Service

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

13 Ways to Reach Your Audience on Social Media

November 1, 2011 By Anne Deeter Gallaher 10 Comments

Masters of their audience: Dan Christ, Director of Audience Engagement for The Patriot-News, and Mark Schaefer, author, blogger, speaker, and social media consultant.

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Customer Service, Customer Service, Facebook, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Twitter, Youtube Tagged With: Anne Deeter Gallaher, Brands, Customer Service, I-SCMA, Twitter

How Ready is Your Company to be Social?

September 1, 2011 By Harrison Painter 6 Comments

Companies are spending more money than ever on social media. eMarketer estimates that U.S. social media spend will exceed $3 billion for 2011, a 55% increase over last year. Even large brands like Coca-Cola cut their traditional ad spend by 6.6% to move that budget over to social media in 2011. I understand that a [...]

Filed Under: Advertising, Brands, Business, Contributors, Customer Service, Customer Service, Digital Marketing, General, Harrison Painter, Interactive Media, Social Media, Social Media Marketing Strategy

The Wizard of Oz & 3 Keys to Social Media Success

August 8, 2011 By Jamie Crager 7 Comments

Wouldn’t it be great if there were a “Yellow Brick Road” to Social Media success? *Update* Before you read this , I want to point out that my friend @JessicaNorthey wrote a post last week based on The Wizzard of Oz as well which you can read here. In no uncertain terms did I [...]

Filed Under: Blog, Contributors, Customer Service, Digital Marketing, Interactive Media, Jamie Crager, Social Media, Social Media Marketing Strategy, Social Networks Tagged With: Best Practices, Business, Marketing, Relationships, Social Media, Success

Social Media in Business: A real life case study

July 27, 2011 By Brian Kolb 2 Comments

Understanding social media and its impact in today’s business is mission critical, I believe. As my daily in-house tasks grow and my time becomes more valuable, I couldn’t see possibly see how this ‘social’ medium could benefit me. I was clearly missing something. Here’s how. I’ve had an on-going struggle with a AT&T that was [...]

Filed Under: Blog, Brian Kolb, Contributors, Customer Service, Interactive Media, Social Media Tagged With: Business, Customer Service, Social Media

How the Four Seasons Hotel just gets Social Media

July 20, 2011 By Thomas Marzano 3 Comments

The last 2 years I have been traveling quite a lot for work, and although I love being in new and different places the disruptive aspect of traveling is not something I am very fond of. I don’t think I am the only one who feels this way and I see this as a huge [...]