Social Media Marketing Strategy

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

3 Things Every Elevator Pitch Needs

April 19, 2012 By Susie Parker 7 Comments

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Social Media, Social Media Marketing Strategy, Start-Ups, Susie Parker Tagged With: Best Practices, branding, Business, connection, elevator pitch, Marketing, Networking, profits, Sales, start-up

The Twitter Hashtag is the New Neon Sign

April 18, 2012 By Mark Burgess 1 Comment

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]

Filed Under: Blog, Contributors, General, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips, Social Networks, Twitter

9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers

April 18, 2012 By Eric Tsai 2 Comments

If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audit website conversions. Ultimately it turned into an article about capturing attention online because without attention there [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Eric Tsai, Interactive Media, SEO/SEM, Social Media, Social Media Marketing Strategy Tagged With: Advertising, Business, Customers, Marketing, Social Media, Web Design, Website Conversion

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

Do the Math to Calculate the ROI of Business Blogs

March 20, 2012 By Cheryl Burgess 1 Comment

$do-the-math$

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Budgets are tighter, goals are higher and the lingering economic [...]