Reach | Engage | Move
“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Budgets are tighter, goals are higher and the lingering economic [...]
I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign. In this ad, the Mayhem character appears as a vehicle’s blind spot, hanging on to the driver’s side window and preventing the driver from being able to see passing cars. As the driver prepares to change lanes, Mayhem reassures her through [...]
Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. Recorded Future sees ahead “By applying temporal analytics to [...]
Business presence on Facebook isn’t unique anymore. Pages are becoming as common as websites. However, not many of them are done well. Earlier this year the “Facebook for Business” tutorial was released. This will only get you so far! Making your Facebook page FIERCE: Simple tips & tricks for newbies that are pretty painless! Adding [...]
For today’s Social Media Quick Tip (#SMQT) I want to share a tool that I really like. Mainly because it provides additional tools that allow me to stay on top of my followers. What I like is that you can unfollow a large amount of other Twitter users at once, I’m a paid member so [...]
This tip will be really quick. If you use (and love) delicious like I do, then this tip will be good for you. And if you don’t use delicious, maybe this will help you start. Instead of just going to delicious.com you can find topics by adding tags to the URL. So if I [...]
There are a number of sources to choose from, but this is a good start. Alltop is made up of some of the internet’s best content. You can search at the top for your niche and then go from there. This gives you great content to share on Twitter, Facebook, LinkedIn, [...]
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