Social Networks

Are Brands Wielding More Influence In Social Media Than We Thought?

May 17, 2012 By Steve Olenski Leave a Comment

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions. In querying more than 12,000 consumers [...]

Filed Under: Blog, Brands, Social Networks, Steve Olenski Tagged With: Advertising, brand marketers, brand marketing, Brands, Facebook, Google, Social Media, Social Media Marketing, Social Networks, steve olenski, Twitter

The Twitter Hashtag is the New Neon Sign

April 18, 2012 By Mark Burgess 1 Comment

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. Twitter offers an amazing tool for networking, generating business leads, sharing valuable [...]

Filed Under: Blog, Contributors, General, Mark Burgess, Social Media, Social Media Marketing Strategy, Social Media Quick tips, Social Networks, Twitter

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

How Pinterest Will Play A Major Role in the App Discovery World

March 27, 2012 By Hillel Fuld 1 Comment

I have a problem. I don’t learn from my mistakes. Let me explain. When Twitter launched and people started telling me I need to get on this new micro blogging platform, I, like many others said “Another Facebook but shorter? Why do I need to update my status in two places?” I was wrong. Follow [...]

Filed Under: Blog, Business, Contributors, Hillel Fuld, Interactive Media, Pinterest, Social Media, Social Networks Tagged With: Apps, Business, Pinterest, Sharing, Social Networks

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

February 21, 2012 By Cheryl Burgess 4 Comments

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Facebook, Google+, LinkedIn, Myspace, Social Networks, Tumblr, Twitter

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]