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Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

February 21, 2012 By Cheryl Burgess 4 Comments

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Facebook, Google+, LinkedIn, Myspace, Social Networks, Tumblr, Twitter

Join me for Iowa Western Community College’s Business Conference: Defining Social Media

January 18, 2012 By Jamie Crager 2 Comments

Practical Social Media Training for your business. I am pleased to announce that I will be speaking and providing training for the Iowa Western Community College Business Conference: Defining Social Media starting in February. This conference aims to help business owners and professionals get the most out of Social Media so they can grow their [...]

Filed Under: Blog, Contributors, Digital Marketing, Education, Facebook, Interactive Media, Jamie Crager, News & Events, Social Media, Twitter, Youtube Tagged With: Advertising, Business Education, Conference, Digital Media, How to, Iowa Western Community College, Marketing, Social Media Training

Facebook Tells Google To Go Get Their Shine Box

December 15, 2011 By Steve Olenski 4 Comments

Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait ’til you read how Mark Zuckerberg described Google+. Before I get to that Zuckerberg said of Google and Google+, allow me to explain the “shine box” verbiage in my title. As anyone who knows me knows I [...]

Filed Under: Blog, Facebook, Google+, Social Networks, Steve Olenski Tagged With: Bradly Horowitz, charlie rose, doug taylor, Facebook, frank vincent, goodfellas, Google, joe pesci, mark zuckerberg, ray liotta, robert deniro, shine box, social media best practices, Social Media Marketing, Social Networks, the star group

Facebook Breaks the Marketing Sound Barrier for Small Business

November 30, 2011 By Mark Burgess 7 Comments

How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you like 50% more cash? Everybody likes more cash!” Convinced no one could possibly refuse such an offer, much to Jimmy’s surprise, the kid responds by [...]

Filed Under: Blog, Business, Contributors, Digital Marketing, Facebook, Mark Burgess, Social Media, Social Networks Tagged With: Business, Facebook, Marketing, Social Media

13 Ways to Reach Your Audience on Social Media

November 1, 2011 By Anne Deeter Gallaher 10 Comments

Masters of their audience: Dan Christ, Director of Audience Engagement for The Patriot-News, and Mark Schaefer, author, blogger, speaker, and social media consultant.

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Customer Service, Customer Service, Facebook, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Twitter, Youtube Tagged With: Anne Deeter Gallaher, Brands, Customer Service, I-SCMA, Twitter

How To: Make Your Facebook Page Fierce #SMQT

August 19, 2011 By Taryn Erickson 3 Comments

Business presence on Facebook isn’t unique anymore. Pages are becoming as common as websites. However, not many of them are done well. Earlier this year the “Facebook for Business” tutorial was released. This will only get you so far! Making your Facebook page FIERCE: Simple tips & tricks for newbies that are pretty painless! Adding [...]

Filed Under: Blog, Business, Contributors, Facebook, Interactive Media, Social Media, Social Media Quick tips, Social Networks, Taryn Erickson, Tech, Tools Tagged With: Best Practices, Community Management, Customer, Exclusive, Facebook, Marketing, Social, Social Media, Social NetworksTools, Tips

Why Monkeys Are Better Equipped for Social Media Than Most Businesses

August 5, 2011 By Jamie Crager 7 Comments

Social Media and Monkeys? What? OK, so I was trying to think of something humorous to tweet and started thinking about monkeys doing Social Media better than businesses. As I was about to hit send on my tweet, I paused and thought this may make for a great blog post. So I went to answers.com to [...]