What Small and Midsize Firms Should Know about Google+

Google+ Will Dominate Personalized Search

  My guess is, the last thing a small or midsize business needs is another social media platform to participate in. Social media marketing takes time, money, and results are sometimes hard to measure. In terms of Google+, the latest and greatest social platform next to Pinterest, I have good news and bad news: Bad [...]

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

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  The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Join the Google+ Revolution Now

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By the end of 2012, analysts predict that Google+ will reach 400 million users.  In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network.  Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network?  While Google+ is still just a [...]

Facebook Tells Google To Go Get Their Shine Box

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Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait ’til you read how Mark Zuckerberg described Google+. Before I get to that Zuckerberg said of Google and Google+, allow me to explain the “shine box” verbiage in my title. As anyone who knows me knows I [...]

8 Great Google+ Tips for Intermediate Users

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The cheerleaders of Google+ say that it’s going to change social media for the better.  I tend to agree with them.  The biggest issue right now is the fact that it’s a little complicated. After playing around with it, I’ve discovered a few great tips that might make your work easier. 1.  While in your [...]

Why Monkeys Are Better Equipped for Social Media Than Most Businesses

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Social Media and Monkeys? What? OK, so I was trying to think of something humorous to tweet and started thinking about monkeys doing Social Media better than businesses. As I was about to hit send on my tweet, I paused and thought this may make for a great blog post. So I went to answers.com to [...]

Stop Broadcasting and Start Communicasting!

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    The other day a friend of mine in the “Entertainment” industry asked me to “follow” them on Twitter.  Curiously, I took a peek at the profile. At first glance I noticed how this person was only following a handful of people and then, that they were only broadcasting information about what THEY were doing [...]

Getting Your Small Business Ready for Google+

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Building Your Circle of Trust Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  There are many useful features that will work for your personal brand now and, coming soon, for your small business.  But it is important to catch the new wave now. Google’s analysis of the [...]

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