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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

February 21, 2012 By Cheryl Burgess 4 Comments

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and [...]

Filed Under: Blog, Cheryl Burgess, Contributors, Facebook, Google+, LinkedIn, Myspace, Social Networks, Tumblr, Twitter

Why Monkeys Are Better Equipped for Social Media Than Most Businesses

August 5, 2011 By Jamie Crager 7 Comments

Social Media and Monkeys? What? OK, so I was trying to think of something humorous to tweet and started thinking about monkeys doing Social Media better than businesses. As I was about to hit send on my tweet, I paused and thought this may make for a great blog post. So I went to answers.com to [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, delicious, Digital Marketing, Empire Avenue, Facebook, Google+, Interactive Media, Jamie Crager, LinkedIn, Myspace, Social Media, Social Networks Tagged With: Advertising, Business, Marketing, Marketing Channels, Monkeys, Social Media, Strategy

Grading Your Leads: Which Social Media Network Benefits Your Company?

August 3, 2011 By Joshua Garity 2 Comments

Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates Social Media lead generation. Lead Grade = (2Li+Tw – Fb) / .5TL. How did I determine this and, more importantly, what does it mean? A couple of weeks ago Jim Raffel wrote an article asking how he could quantify the [...]

Filed Under: Blog, Digital Marketing, Facebook, Interactive Media, Joshua Garity, LinkedIn, Social Media, Social Networks, Twitter Tagged With: Facebook, Linkedin, Social Media, Social Network, Twitter

Stop Broadcasting and Start Communicasting!

August 2, 2011 By Jessica Northey 10 Comments

The other day a friend of mine in the “Entertainment” industry asked me to “follow” them on Twitter. Curiously, I took a peek at the profile. At first glance I noticed how this person was only following a handful of people and then, that they were only broadcasting information about what THEY were doing [...]

Filed Under: Blog, Contributors, Facebook, Google+, Jessica Northey, LinkedIn, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: broadcasting, communicasting, Follow, Social Networks, stop broadcasting and start communicasting, Twitter

For Great Content to Share or to Keep Up on News, Use Alltop #SMQT

July 21, 2011 By Jamie Crager Leave a Comment

There are a number of sources to choose from, but this is a good start. Alltop is made up of some of the internet’s best content. You can search at the top for your niche and then go from there. This gives you great content to share on Twitter, Facebook, LinkedIn, [...]

Filed Under: Blog, Contributors, Digital Marketing, Facebook, Interactive Media, Jamie Crager, LinkedIn, Social Media, Social Media Quick tips, Social Networks, Twitter Tagged With: Alltop, Blogs, Content, Social Networks

It’s Better to Not Be on a Social Network, than to Never Update the Page #SMQT

July 18, 2011 By Jamie Crager Leave a Comment

Whether it’s a social network or a website, if you have a business, then you need to update it on a regular basis. If you don’t, not only will people not come back to visit, but people may think you are out of business! So it’s much better not to be on a social network [...]