Relationship Mgmt

Brand Against The Machine – A Book Review

May 1, 2012 By Jonathan Barrick Leave a Comment

After years of relentlessly being inundated by business books overflowing with textbook terms like ‘brand equity’, ‘value proposition’, and ‘positioning statement’, this book was incredibly refreshing and rejuvenating. It cuts through the BS and gives you the tools you need to build a powerful brand TODAY. ‘Brand Against The Machine’ isn’t like any other brand [...]

Filed Under: Advertising, Blog, Brands, Business, Contributors, Digital Marketing, Entrepreneur, Interactive Media, Jonathan Barrick, Leadership, Relationship Mgmt, Reputation Management, Social Media, Social Media Marketing Strategy Tagged With: Advertising, b2b marketers, b2b marketing, b2c marketers, b2c marketing, brand managers, brand marketers, brand marketing, Brands, Business, Digital Marketing, Entrepreneurs, integrated marketing strategy, Leadership, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Strategy

Disaster-Related Promotions Never End Well – KFC’s Facebook Fail

April 12, 2012 By Jonathan Barrick 6 Comments

I sure would like to meet the person who thought that THIS would be a good idea. Evidently, some genius over at KFC in Thailand was struck with the inspiration that most people in the country would be too busy monitoring the news for earthquake and tsunami updates to cook, and therefore this would be [...]

Filed Under: Blog, Brands, Business, Digital Marketing, Facebook, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advertising, b2c marketing, brand marketing, Brands, Business, Digital Marketing, Facebook, Interactive Media, Marketing, Online Marketing, Social Media, Social Media Marketing, Strategy, Twitter

How Women Can Advance as Business Leaders

April 5, 2012 By Anne Deeter Gallaher Leave a Comment

Sandra Day O'Connor is a member of the Wall Street Journal Women in the Economy Task Force.

Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Entrepreneur, Leadership, Relationship Mgmt, Reputation Management Tagged With: @annedgallaher, Anne Deeter Gallaher, Deeter Gallaher Group, Entrepreneurs, Ford Motor Company, Leadership, Wall Street Journal Women in the Economy, women in business

Emerging from the Silos – Local Teams Pulling for the National Brand

February 15, 2012 By Jonathan Barrick Leave a Comment

Let’s say you work at a hotel in Boston from a big national chain. You happen to be grabbing a coffee at the lobby cafe when you overhear a customer from Dallas talking about a big trip he’s planning for a group of friends to New York, and he’s still hunting for a place for [...]

Filed Under: Blog, Brands, Business, Customer Service, Customer Service, Digital Marketing, General, Interactive Media, Jonathan Barrick, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Social Networks, Twitter Tagged With: Advice, b2b marketers, b2b marketing, b2c marketers, b2c marketing, Best Practices, brand marketers, brand marketing, Brands, Customer Service, Digital Marketing, Interactive Media, Marketing, Online Marketing, Relationships, Social, Social Media, Social Media Marketing, Social Networks, Twitter

13 Ways to Reach Your Audience on Social Media

November 1, 2011 By Anne Deeter Gallaher 10 Comments

Masters of their audience: Dan Christ, Director of Audience Engagement for The Patriot-News, and Mark Schaefer, author, blogger, speaker, and social media consultant.

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]

Filed Under: Anne Deeter Gallaher, Blog, Business, Customer Service, Customer Service, Facebook, Relationship Mgmt, Social Media, Social Media Marketing Strategy, Twitter, Youtube Tagged With: Anne Deeter Gallaher, Brands, Customer Service, I-SCMA, Twitter

The Entrepreneur and the Co-Laborers

September 5, 2011 By Anne Deeter Gallaher 5 Comments

Deeter Gallaher Group employees Marisa Corser and Andrew Dymski.

Veteran entrepreneur and author of Great Again: Revitalizing America’s Entrepreneurial Leadership, Henry R. Nothhaft (@Great_Again), writes “100% of net job growth in the U.S. comes from entrepreneurial start-ups, as a Kauffman Foundation report documented in 2010” and “When it comes to U.S. job growth, start-up companies aren’t everything. They’re the only thing.” (The Wall Street [...]