Join me for Iowa Western Community College’s Business Conference: Defining Social Media

IWCC Social Media Business Conference

Practical Social Media Training for your business. I am pleased to announce that I will be speaking and providing training for the Iowa Western Community College Business Conference: Defining Social Media starting in February. This conference aims to help business owners and professionals get the most out of Social Media so they can grow their [...]

The January Social Checklist – 9 simple things you need to do NOW for 2012

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2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online. 2012 is undoubtedly poised [...]

The Twitterized Classroom – Bringing ‘social’ in to the curriculum

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I recently taught a Marketing Strategies class at my alma mater, Georgian College, for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. Hence, a great deal of time was spent [...]

7 Tips to a More Productive Blog

7 Tips to Productive Blog

There are few things that sadden me more online than seeing a blog that had so much potential turn into a desolate space. When I thumb through the archives of these digital graveyards, I can see they came out strong, but it must have hit them that to blog is hard work, and they just [...]

How To: Make Your Facebook Page Fierce #SMQT

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Business presence on Facebook isn’t unique anymore. Pages are becoming as common as websites. However, not many of them are done well. Earlier this year the “Facebook for Business” tutorial was released. This will only get you so far! Making your Facebook page FIERCE:  Simple tips & tricks for newbies that are pretty painless! Adding [...]

Perform Twitter Hygiene with tweepi #SMQT

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For today’s Social Media Quick Tip (#SMQT) I want to share a tool that I really like. Mainly because it provides additional tools that allow me to stay on top of my followers. What I like is that you can unfollow a large amount of other Twitter users at once, I’m a paid member so [...]

Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years

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We are constantly reading about how fast mobile technology is progressing and how far we’ve come from the days depicted in the photo below. While it is true that the mobile phone has had a more significant effect on our lives than many other advancements the world has made, in simple terms I will say [...]

The Basic Ingredients of a Successful Mobile Advertising Campaign

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  By now, it is pretty much clear to all that mobile advertising is a beast of an industry.  According to many predictions, by 2015 mobile advertising in the U.S alone will surpass the $50 billion mark. In addition, anyone who is anyone in the world of mobile development has long since realized that mobile advertising is the most effective [...]

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