The Twitterized Classroom – Bringing ‘social’ in to the curriculum

twitterclassroom

I recently taught a Marketing Strategies class at my alma mater, Georgian College, for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. Hence, a great deal of time was spent [...]

How To: Make Your Facebook Page Fierce #SMQT

fiercefacebook

Business presence on Facebook isn’t unique anymore. Pages are becoming as common as websites. However, not many of them are done well. Earlier this year the “Facebook for Business” tutorial was released. This will only get you so far! Making your Facebook page FIERCE:  Simple tips & tricks for newbies that are pretty painless! Adding [...]

Perform Twitter Hygiene with tweepi #SMQT

Tweepi_bird

For today’s Social Media Quick Tip (#SMQT) I want to share a tool that I really like. Mainly because it provides additional tools that allow me to stay on top of my followers. What I like is that you can unfollow a large amount of other Twitter users at once, I’m a paid member so [...]

The Basic Ingredients of a Successful Mobile Advertising Campaign

mobileads

  By now, it is pretty much clear to all that mobile advertising is a beast of an industry.  According to many predictions, by 2015 mobile advertising in the U.S alone will surpass the $50 billion mark. In addition, anyone who is anyone in the world of mobile development has long since realized that mobile advertising is the most effective [...]

QR Codes: Should Your Brand be on Board?

QR_Codes

First popularized in Japan and South Korea, QR (quick response) codes are beginning to catch traction in the United States. QR codes have been used for a number of applications including artwork, literature, entertainment, and most importantly as a marketing tool. Should your brand adopt QR codes? How can this technology be leveraged for a [...]

Tweetdeck Training for Business 101

tweetdeck

I wanted to share a training I recently did for a client and pass it along to all of you who might be struggling using Tweetdeck and make your social media experience more productive. Enjoy! Feel free to contact me if you have any questions or are interested in more advanced trainings! LOVE IT! Harrison [...]

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