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The Big, Bold Benefits of Blogging for Business
A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as … [Read More...]
5 Ways to Promote Your Blog’s Email Feed
Your blog's email feed can give you the best of both worlds: email marketing and social media. Let's review the best ways to attract new subscribers. One of our SEO specialists was telling me how … [Read More...]
The Power of Connectivity on Twitter
I started my journey on Twitter in 2009 and I remember how intimidated I felt about sharing thoughts with total strangers. How would I be judged, What would I tweet about, Who would follow me, Who … [Read More...]
Predicting the Future with Social Media
Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by … [Read More...]
Join me for Iowa Western Community College’s Business Conference: Defining Social Media
Practical Social Media Training for your business. I am pleased to announce that I will be speaking and providing training for the Iowa Western Community College Business Conference: Defining Social … [Read More...]
Even Though It’s Called B2B, There’s Still A “C” On The Other End
Sometimes common sense is all that's needed... here's a classic example that should resonate with all B2B marketing folks the world over. True story… I was working at an ad agency (not my … [Read More...]
The January Social Checklist – 9 simple things you need to do NOW for 2012
2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive … [Read More...]
Brand Managers Who Want More Loyal Customers Need To Do This
Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their … [Read More...]
What 15 years as a stay-at-home mom taught me about entrepreneurship
New days. Fresh starts. 2012 will be full of them, and I’m committed to finding new “blue oceans” to explore for our clients—leaders in the energy, engineering, financial, pension, and … [Read More...]
Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond
It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to … [Read More...]
Out with the Old (Marketing) And In With the New
The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like … [Read More...]
Are B2B Marketers Not Using Twitter Correctly?
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to … [Read More...]
Facebook Tells Google To Go Get Their Shine Box
Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait 'til you read how Mark Zuckerberg described Google+. Before I get to … [Read More...]
Is A Crisis The Real Test Of A Brand When It Comes To Social Media?
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media … [Read More...]
What The New Twitter Brand Pages Mean To Marketers
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new … [Read More...]
2012 Social Media Business Trends
As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify … [Read More...]
Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It
"Women control the majority of purchasing decisions in a household and their influence is growing." That's just one of the many key findings from a Nielsen Study which showed that women the world over … [Read More...]
The Twitterized Classroom – Bringing ‘social’ in to the curriculum
I recently taught a Marketing Strategies class at my alma mater, Georgian College, for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure … [Read More...]
Facebook Breaks the Marketing Sound Barrier for Small Business
How Facebook Can Make Your Small Business Soar A recent Capital One TV ad features comedian Jimmy Fallon politely asking a somewhat indifferent baby boy in a high chair: “Would you … [Read More...]
How to Ignite Your Business with Twitter
Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active … [Read More...]
Social Media’s Dirty Little Secret
For all the time people spend on social media - the most recent report from Nielsen indicates Americans spend over 53 billion minutes per month on Facebook alone, it is not nor will it ever not be the … [Read More...]
Five Ways Twitter Imitates Real Life
If I had a dime for every person who said to me “I don’t do Twitter. Why do I need to announce to the world what I am eating or when I go to the bathroom”? Now, I am not sure how or when Twitter … [Read More...]
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